Proiect cofinanţat din Fondul Social European prin Programul Operaţional Sectorial Dezvoltarea Resurselor Umane 2007 – 2013 „Investeşte în oameni!”

Illustration of very first paragraph needless to say work with advertising on fundamental principles of marketing

Illustration of very first paragraph needless to say work with advertising on fundamental principles of marketing

Advertising is a control, which is designed to ensure the development of profitability of a company entity (a separate enterprise) at the cost of the satisfaction that is best for the customer at a particular time interval. Because of the volatility of market circumstances while the situation, the strategic marketing duration will not go beyond 5 – 7 years, as well as in conditions of uncertainty associated with economy, this era reaches a maximum of 36 months, during that your preparation for the whole complex of marketing actions and conditions, including both own possibilities, and environment that is external. At the same time it is essential to anticipate also those in the beginning sight unpredictable factors, such as for instance:

  • solvency for the target consumer,
  • alterations in his demands and desires, in addition to behavior,
  • amount of demand within the period that is planned
  • the leads of this growth of competitors that produce not just products that are similar but additionally goods- substitutes, this is certainly, goods-competitors, goods-substitutes.

Exactly what are the main ideas underlying the marketing?

Effective marketing work can be considered whenever an entrepreneur, considering the factors that are above will achieve the required outcomes of production and marketing activities, ahead of the existing competitors available on the market. Regarding this, P. Drucker, a well-known theoretician of administration dilemmas, says: „The main aim of advertising is understand and understand the client so well that the merchandise or solution will fit the second precisely and sell it by themselves.”

Thus, the main concepts underlying the marketing are formed by need, need, product, change, deal and market.

Want is a feeling of a person lacking one thing. If the need just isn’t pleased, then the individual will appear for the thing to fulfill the necessity, and in case it generally does not exist, he can find another object that may drown it. Want could be the original part of human nature, consequently, the greater amount of it indicates to him, the greater amount of painful he is affected with. The needs remain unchanged constantly, they existed, exist and will exist in this case. The need for people is extremely complex and diverse, so that they have to be classified, you start with the physiological requirements in meals, clothing, security, etc. closing with all the requirements of social and individual character in knowledge, self-expression, self-development, profession growth, etc. In addition, various requirements are certainly not exactly the same for differing people.

Growth of requirements and needs of customers

With respect to the known amount of growth of culture, the requirements of its users are improved and changed. It must be recalled that needs remain unchanged, and needs are constantly evolving. This can be one of many and very first errors created by manufacturers, confusing these two ideas, most of them believe that there is certainly a need looking for what they create, however it is only a necessity that, with respect to the nature of the person, is quickly changing, because he is maybe not used to the use of the means that is same meet up with the needs. It’s very uncomfortable and nauseous, an individual develops – their requirements are developed. If you find another commodity, the requirement exists on it, plus the dependence on it really is unchanged, that is, it’s not created artificially, the greater it really is a producer, nonetheless it exists individually of it and its particular production task. An entrepreneur whose products had a good demand at one point began to lose their customers and profits, although he thought that the „golden vein” was found and the success would never end under these conditions. Consequently, when creating one or another product, it is crucial to find the connection out between it plus the existing natural needs of individuals and constantly work with their improvement in order to keep up with changing customer requirements.

The hierarchy of needs for Maslow is presented in Fig. 2.1. Maslow’s theory of needs explains why situations that are different driven by different needs of men and women. Man alternatively satisfies the absolute most needs that are important her, which further determine her behavior. Man in production is mainly inspired economically, so when a secondary stimulus there is a wish to have security and good working conditions, conscious attitude of leadership to subordinates, a way to expose the imaginative potential of employees.